Vice President Deposit Management

The Vice President of Deposit Management leads deposit strategy, drives growth, optimizes deposit products, and ensures regulatory compliance in a financial institution.

Role Overview

The VP oversees the bank’s deposit management across retail, commercial, and corporate segments. This role focuses on increasing low-cost, stable deposits, managing funding costs, and maintaining a diversified deposit base. The VP collaborates with treasury, retail, commercial, and marketing teams to align deposit initiatives with overall liquidity and strategic objectives.

Key Responsibilities

Deposit Strategy & Growth: Develop and execute strategies to grow all deposit portfolios, including core retail deposits, small business accounts, and corporate accounts. Identify new market segments and innovate products for market expansion.

Product Development & Pricing: Oversee the design, management, and pricing of deposit products such as savings, checking, and term deposits. Monitor performance metrics and adjust offerings as needed.

Customer Acquisition & Retention: Lead initiatives to attract new deposit customers and enhance loyalty. Optimize the customer experience across branches, digital channels, and other platforms.

Liquidity & Balance Sheet Management: Work with treasury to monitor deposit trends, runoff rates, concentration risks, and funding costs while maintaining stable deposits.

Sales & Channel Management: Coordinate with retail and commercial teams to mobilize deposits, strengthen distribution channels, and provide training, incentives, and resources.

Risk, Compliance & Governance: Ensure full compliance with banking regulations, including consumer protection and anti-money laundering laws. Maintain internal controls and reporting standards.

Data, Reporting & Analytics: Develop key performance indicators, dashboards, and reporting processes to monitor performance and support executive decision-making.

Leadership & Stakeholder Management: Mentor teams across product, sales, and operations; collaborate with internal stakeholders; represent the bank in industry forums.

Qualifications & Experience

Education: Bachelor’s degree in Finance, Business Administration, Economics, or related field

Work Experience: 12–15+ years in banking with significant experience in deposits, retail/commercial banking, or treasury. Leadership experience managing multiple teams or functions is essential.

Technical Knowledge: Strong understanding of deposit products, pricing strategies, liquidity management, and banking regulations. Proficiency in balance sheet optimization and performance analytics.

Skills & Competencies

Strategic thinking and business acumen

Leadership and team management

Analytical and data-driven decision-making

Customer-centric approach to growth and retention

Effective stakeholder engagement and communication

Performance Metrics

Growth in total deposits and low-cost deposits (COF)

Optimization of funding costs and deposit mix

Customer acquisition and retention rates

Deposit product profitability and compliance outcomes

Reporting Structure

The VP reports to the President and supervises deposit management, treasury coordination, marketing, and strategic relationship management.

Regulatory & Operational Responsibilities

Monitor regulatory changes and ensure all deposit products comply with applicable federal and state laws.

Maintain governance and risk control frameworks.

Collaborate with compliance and audit teams to ensure robust internal controls and reporting.

Working Conditions/Physical Demands

Position operates in a professional office environment

Routine use of standard office equipment, i.e. computers, phones, photocopiers, calculators, and filing cabinets

Must be able to remain sedentary 50% of the time

Employee will occasionally move about inside the office to access file cabinets, office machinery, etc.

Summary: The Vice President of Deposit Management plays a critical role in enhancing the bank’s financial stability, growth, and customer satisfaction, focusing on maximizing deposit quality and profitability while ensuring full regulatory compliance.