Local life runs on local information. What happened down the street? Who can fix this? Where should we go tonight? NewsBreak started in 2015 to answer these questions, and today more than 40 million people a month rely on us to follow what’s going on in their zip code.

Three platforms with one vision: powering local life. Led by founder and CEO Jeff Zheng, NewsBreak is our local life and news platform; Nearby AI connects people with local businesses; and NDot AI helps publishers and creators grow and earn.

Building for the long term. A $115 million Series C made us a unicorn in 2021, and we keep investing in our people. We’re Great Place to Work® certified and named to Fast Company ’s Best Workplaces for Innovators (2025) and Fortune ’s Best Workplaces in the Bay Area™ (2026).

Everyone makes an impact. Whether you write code, shape products, tell our story, or run the business, we want people who own projects end to end, stay curious, and speak up. Join us.

Learn more at: NewsBreak, Nearby AI, NDot AI

Why this role exists

The team has never run a single incrementality test , and — for a hyper-local product — still bids uniformly nationwide. Meanwhile an automated bidding system is being built. Without a trustworthy incrementality signal, it will shift budget at machine speed toward whatever attributes best, which is typically whatever is least incremental.

The efficiency at stake is in the eight figures annually, and it gates most other growth work. This role sits independently, not under the media-buying team — otherwise day-to-day campaign work will crowd it out.

What you'll own

Design, execution, and readout of geo holdouts and other lift tests

DMA-level LTV modeling and geo-tiered bidding

The objective function and decision rules for the agentic bidding system

Success criteria and power requirements for product experiments, including local verticals

Serving both the paid and organic growth teams

What we're looking for

Hands-on incrementality / geo-experiment experience is required — familiarity with the concept is not enough; you've designed and run them

4–8 years in marketing or growth analytics

Fluent with MMPs, clear-eyed about attribution's limits, has built LTV models

Strong SQL and Python

Preferred: analytics support for $20M+ in annual spend

Industry open — gaming, e-commerce, subscription, and fintech all transfer

First 90 days

Audit spend by optimization event; build the DMA-level value table

Launch the first geo holdout, starting with brand terms and retargeting audiences

Deliver a first geo-tiered bidding proposal

The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process. Annual Base Pay Range $100,000 — $250,000 USD

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