Senior Media Manager

Sagepath Reply is a full-service digital marketing and technology company driven by purpose and fueled by passion to make a difference in how humans interact with technology in a more effective and efficient way. Our clients consist of Fortune 1000 companies across several industries, and we help guide them through digital transformation with the belief that even the smallest detail can make a big difference in making a connection with users and driving conversion and ROI. Our services include digital marketing, user experience, creative development, optimization, and eCommerce with high-level partnerships with Adobe, Magento and Salesforce. Sagepath Reply is seeking a Senior Media Manager to lead the strategy, planning, execution and optimization of integrated paid media programs for our clients. This is a highly client-facing role for someone who can move comfortably between the big picture and the details—translating business objectives into media strategies, presenting recommendations to senior client stakeholders, and ensuring campaigns deliver measurable results. The Senior Media Manager will own media strategy and performance across a portfolio of clients. You will be expected to understand what is happening within the platforms while also looking beyond individual channel metrics to determine what media is contributing to the client's broader business objectives. The ideal candidate is strategic, analytical and curious, with strong paid media expertise and the confidence to serve as a trusted advisor to clients. You will report to the Director of Omni-Channel Marketing.

Responsibilities

Lead development of integrated media strategies aligned to client business objectives, audiences and KPIs

Develop cross-channel media plans spanning paid search, paid social, Performance Max, display/programmatic, video and emerging channels as appropriate

Develop annual, quarterly and campaign-level media plans and forecasts

Serve as a primary media subject-matter expert and trusted advisor for assigned client relationships

Lead media conversations during client meetings, confidently presenting strategy, performance, insights and recommendations

Translate complex media and performance data into clear business implications for both marketing stakeholders and senior executives

Proactively identify opportunities, challenges and changes in performance before they become client concerns

Partner with account and strategy leadership on client planning, growth opportunities and executive-level presentations

Oversee campaign architecture, activation, optimization and quality assurance across paid media platforms

Manage media budgets, pacing and forecasts, proactively reallocating investment based on performance and opportunity

Analyze campaign and customer data to identify trends, opportunities and actionable insights

Partner with analytics teams to evaluate attribution, conversion tracking and measurement quality

Ensure campaign implementation, trafficking, tracking and QA processes meet Sagepath Reply standards

Lead development and presentation of recurring client performance reporting

Identify cross-channel, audience, creative and conversion insights that improve both media performance and broader marketing strategy

Develop forecasts, scenarios and investment recommendations to help clients make informed budget decisions

Develop POVs and thought leadership that translate industry changes into practical implications for clients

Identify opportunities to use AI and automation to improve campaign management, analysis, optimization and media planning

Maintain strong relationships with media platforms, technology partners and vendors

Minimum Requirements

Bachelor's degree in Marketing, Advertising, Business, Communications or a related field, or equivalent professional experience

5+ years of digital media or performance marketing experience, preferably within an agency or consulting environment

Demonstrated experience developing and leading paid media strategies for complex client accounts

Strong hands-on expertise in Google Ads, including Search and Performance Max

Experience across additional paid media channels such as Microsoft Ads, Meta, LinkedIn, YouTube, display and/or programmatic media

Experience managing significant media budgets and making investment recommendations across channels

Strong understanding of performance marketing metrics, attribution, conversion tracking and funnel optimization

Experience with GA4 and other analytics/reporting platforms

Proven ability to analyze complex datasets and translate findings into actionable business recommendations

Strong client-facing experience, including presenting strategies and performance recommendations to senior stakeholders

Excellent written, verbal and presentation skills

Strong organizational and project-management skills with the ability to manage multiple clients, campaigns and priorities simultaneously

Preferred Qualifications

Agency or consulting experience

Experience managing or mentoring junior media professionals

Experience with B2B and B2C media strategies

Experience with CRM and marketing automation platforms such as Salesforce, HubSpot or Marketo

Familiarity with Google Tag Manager, Looker Studio and/or data visualization platforms

Experience with account-based marketing (ABM) media strategies

Experience supporting new business pitches and organic account growth

Experience applying AI and automation to media planning, activation, optimization or analysis

Google Ads and/or other relevant platform certifications

About Reply

Reply specializes in the design and implementation of solutions based on new communication channels and digital media. Reply is a network of highly specialized companies supporting global industrial groups operating in the telecom and media, industry and services, banking, insurance and public administration sectors in the definition and development of business models enabled for the new paradigms of AI, cloud computing, digital media and the Internet of Things. Reply services include Consulting, System Integration and Digital Services.

Reply is an equal opportunity employer. We are committed to provide equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you need assistance and reasonable accommodation due to a disability during the application or the recruiting process, email us at jobusa@reply.com. Visit our website at www.reply.com to learn more about our open roles.