Senior Investment Associate

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Role Summary

The Senior Investment Associate handles day to day management (development, execution, and optimization) of the integrated digital spend for their assigned clients. You will develop media recommendations with the larger Investment Team, see them through to approval, successfully implement, and report on campaign performance across major vendors while monitoring client budgets and adherence to KPIs. You will also work closely with Planning teams to ensure that final buys deliver on the approved plan objective and strategy.

Responsibilities

Integrate with the Planning team to gain insights on objectives, KPIs, strategies, audiences, etc. to ensure tactical buys deliver against goals.

Participate in vendor RFP selection

Help manage RFP process (all digital direct/sponsorship media)

Manage vendor relations (Inventory avails, IOs, notify if included/excluded from buy)

Develop tactical buy with larger Investment team

Assist with entering the partner buys into Prisma platform, sending out IOs, and preparing campaign for launches in DCM (trafficking, setting up ad serving, etc.)

Ensure all buys are entered correctly into Prisma (naming conventions, budgets, placements, compliance, updates, etc.), campaign launches, and delivery/pacing is occurring

Build relationships and meet with vendors on an ongoing basis to provide updates and/or recommendations

Create Partner POVs

Keep current on partner and marketplace innovations, ad models, and technologies

Proactive in following up on client team requests with a key awareness of client deadlines

Collaborate with Analytics to identify and activate buy optimizations

Manage monthly billing

Maintain communication with Planning team to ensure timely delivery of requests

Collaborate with the media team members to resolve media billing issues

Help develop and attend media recommendation presentations

Requirements

Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.

1+ years of prior digital investment experience required

Build and maintain strong relationships with media, technology, analytics and WPP Media teams as well as media and technology publishers

Foster camaraderie within the Investment team and with all key stakeholders they support

Provide guidance to team members and nurture/promote team environment

Train employees on tools and best practices

Be capable of working successfully within a team as well as independently

Thorough understanding of the media landscape and fast-moving digital trends

Strong quantitative and analytical/results-oriented skills

Excellent verbal and written communication skills

Ability to work in a team environment that promotes collaboration

Adept at communicating effectively across all levels

Ability to multi-task, work successfully with teams, and work under pressure

Excellent time-management and follow-through skills

Advanced proficiency in Excel with intermediate PowerPoint skills

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range $45,000 — $90,000 USD

Please read our Privacy Notice for more information on how we process the information you provide.