Multimedia Journalist (MMJ)
Sinclair
Bristol, VA · Posted August 20, 2026
We last confirmed this job open on October 28, 2026. Check the employer’s site to see if it is still taking applications.
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How AI is used in this kind of work
Among news analysts, reporters, and journalists, AI is already used for some of the tasks. Measured exposure for news analysts, reporters, and journalists: 21% (some).
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.
About the job
WCYB-TV News 5, the NBC and FOX affiliate serving the Tri-Cities, is looking for a Multimedia Journalist (MMJ) who is passionate about telling meaningful stories, connecting with the community, and producing compelling content across platforms.
The ideal candidate is a strong storyteller who can report, shoot, write, and edit engaging stories for television, digital, social media, and streaming platforms. We’re looking for someone who is curious, motivated, and eager to develop sources and uncover stories that matter to viewers across the Tri-Cities region.
Responsibilities include:
Develop and pitch relevant, enterprise-driven story ideas that reflect the interests and concerns of communities throughout the Tri-Cities
Report, shoot, write, and edit compelling stories for television, digital, social media, and streaming platforms
Build and maintain relationships with sources throughout the community
Deliver engaging live reports from the field
Create timely and accurate content for our website and social media platforms
Work effectively under deadline pressure while maintaining high journalistic and ethical standards
Collaborate with producers, photographers, anchors, and other newsroom team members to deliver strong daily coverage and special projects
Qualifications:
A passion for journalism, storytelling, and serving the community
Strong shooting, writing, editing, and live reporting skills
An understanding of visual storytelling and NPPA-style techniques
Ability to work independently and as part of a collaborative newsroom
Strong communication and organizational skills
Ability to meet deadlines in a fast-paced news environment
A valid driver’s license and clean driving record
Newsroom experience through professional work, internships, student media, or comparable experience
Experience with LiveU or similar live technology is a plus
Candidates should apply online and include a link to a current demo reel showcasing reporting, writing, shooting, editing, and on-camera work.
The base hourly compensation range for this role is $16.50 to $18.10 . Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.
Why WCYB?
For more than 70 years, WCYB has been a trusted source of news and information for viewers across the Tri-Cities. We’re proud of our long history of serving the region and are looking for journalists who want to become part of the communities we cover. This is an opportunity to grow your skills, tell stories that make a difference, and join a newsroom committed to strong local journalism and community service.
While applying online, please include a link to your online demo reel
EEO AND INCLUSIVITY:
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.