Senior Specialist - Industrial Automation
Wesco International
Rockford, IL · Posted August 7, 2026
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November 2026
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How AI is used in this kind of work
Among software quality assurance analysts and testers, AI is already used for a large share of the tasks. Measured exposure for software quality assurance analysts and testers: 52% (high).
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.
About the job
As a Senior Specialist – Industrial Automation & Electrical Solutions, you will be responsible for providing pre or post-sales support and expertise to assist the Sales team in their sales efforts of industrial automation, electrical distribution, industrial lighting, motor control, and energy management products, systems and services. You will use your specialized product knowledge to deliver presentations and product demonstrations to customers and sales representatives and will have a continuing role in customer support to address questions or issues in the usage of the products. You will also assist in the creation and execution of business plans.
Responsibilities:
Makes sales calls, researches customer needs and develops product and application information, demonstrating technology solutions for customers.
Experience with Siemens and/or Rockwell Automation product portfolios preferred.
Provides guidance on Siemens SIMATIC, TIA Portal, SINAMICS drives, Industrial Ethernet solutions and Rockwell Automation Allen-Bradley PLC, FactoryTalk and PowerFlex product families.
Expertise in industrial automation products; acts as domain expert internally and externally.
Provides pre/post automation sales support for sales teams and customers.
Assists Sales Representatives in finding new sales opportunities by teaching and guiding.
Responsible for opportunity generation and target account planning.
Executes business plans and assists in creation of plans.
Participates in ongoing training to maintain technical competency in product and complementary product areas.
Advises Purchasing and Inside Sales on product, suggested inventory, parts, delivery and price levels.
Understands market conditions, competitive forces, and identifies areas for growth.
Understands industry trends and technical developments that affect target markets.
Administers and implements marketing, promotion programs, and product launches from product businesses.
Maintains excellent relationships with vendor product managers and other selling resources.
Qualifications:
High School Degree or Equivalent required; Bachelor’s Degree preferred
3+ years technical experience using automation products.
Strong computer skills.
Excellent communication and presentation skills
4 years preferred automation sales.
5+ years preferred technical experience using automation products
Ability to travel up to 25%
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This amount is what we reasonably believe we will pay for the position; however, offer amounts may vary based on factors such as geographic location, relevant education, experience, qualifications, skills, shift, or any collective bargaining agreements.
For eligible positions, compensation may include participation in a bonus or sales incentive plan, subject to the terms and conditions of the applicable plan documents. For certain sales roles, Wesco also offers a commission structure that provides additional compensation based on sales results, as defined by the applicable commission plan.
In addition, Wesco offers a benefits program for eligible employees, which may include paid time off, medical, dental, and vision coverage, and retirement savings plans. Additional details about benefits are available here .