Sr Integrated Media Planner

WHO WE ARE

At Basis, we empower agencies and brands with cutting-edge software that automates digital media operations. Our all-in-one platform supports seamless planning, reporting, and financial reconciliation across direct, programmatic, search, and social media.

We’re not just building advanced technology; we’re also building a culture where passionate, motivated individuals come together to drive meaningful change. Our commitment to inclusivity and growth ensures our employees thrive both professionally and personally.

With our headquarters in Chicago, we offer flexible work options across the U.S. and Canada, including remote, hybrid, or on-site at headquarters.

Partnering with research and strategy team members to develop and present integrated media recommendations

Maintaining a strong understanding of the digital media landscape and the latest Basis products and solutions

Mastering an understanding of how digital channels work together to drive different business outcomes

Mentoring and train junior planning team members

Bringing new ideas to clients through the latest digital innovation, research, and vertical expertise

Using syndicated research to build rationale for recommended media strategies

Collaborating with our analytics team to ensure media strategies are aligned to business objectives and measures of success

Negotiating with vendors to secure the best inventory and pricing available for our clients

Cultivating strong internal relationships with ad operations, campaign analytics, and search and social media planners.

Operating with a solutions-oriented approach and a high degree of client servicing

Ensuring high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members

Remaining on-top of advertising trends and provide POVs to clients on topics such as the cookie-less future

Managing insertion orders (IO's), post-IO media plan revisions, and the approval of all publisher IO's for each campaign

Actualizing campaigns to ensure campaign budgets and KPI's are met and delivered in full

Assisting Finance in billing executions and discrepancies

Completing traffic sheets and assisting with gathering creative assets and instructions as needed

WHAT YOU BRING TO THE TABLE

Min of 5 years of experience or equivalent combination of education, training, and experience, etc

4+ years of experience in digital media buying and planning

Previous experience mentoring junior team members

Strong understanding of programmatic media and real-time bidding

Strong proficiency with holistic media planning fundamentals and media planning tools

Experience with syndicated research tools

Experience working alongside a Demand Side Platform

Strategic thinking and proactive detail-oriented client service skills

Strong written and verbal communication skills

Strong issue resolution and problem-solving capabilities

Ability to work well in a cross functional team environment

Advanced Excel and PowerPoint skills

Commitment to creating inclusive, respectful environments where all voices are valued and supported.

Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.

BONUS POINTS

Hands on DSP buying experience

Experience working with a 3rd party ad server

Experience in digital reporting dashboards such as Datorama

Basis Certified

Integrity in Hiring At Basis, integrity is at the core of how we hire. To protect our candidates and our company, we verify identity, education, and employment history for all hires. Some roles may also require onsite or in-person interviews as part of the process. Any misrepresentation of identity, experience, or skills may result in removal from the hiring process or termination of employment. We value transparency and authenticity and expect the same from every applicant.

Anything Else? Don’t have every skill listed? No problem! We know experience can be built in many ways. If you have relevant skills that aren't reflected in your resume, we encourage you to share them in an optional cover letter.

Life With Basis We’re committed to our people’s growth and well-being because our success is tied to theirs. That’s why we’ve earned recognition as a top workplace, including: Ad Age, #1 Best Places to Work, WorkLife's #1 Most Committed to Work Life Balance, and the Chicago Tribune's Top Workplaces in Chicago. We offer competitive perks, including a flexible work week, 401k/RRSP matching, mental health support, paid sabbaticals, generous parental leave, flexible work options, and more.

Basis is proud to be an equal-opportunity employer. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, age, and beyond.

If you need assistance with interview accessibility, please contact talent.acquisition@basis.com. Your privacy is important to us, view our policy here.