VP Sales - Consumer Products | United States
Cascades
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WAGRAM, NC · Posted October 15, 2026
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Sales jobs in the rankings
Rankings about sales jobs
- Best cities for sales jobs #1 New York (2,774 openings)
- Best cities for sales pay after cost of living #1 Santa Clara ($175k)
- Most requested AI skills in sales jobs #1 AI tools in daily work (4.1%)
- AI tools named most often in sales jobs #1 Gong (0.93%)
- Employers with the most sales jobs #1 Charter Communications (389 roles)
How AI is used in this kind of work
AI use among sales managers is little observed so far. Measured exposure for sales managers: 4% (little observed).
Share of this job’s tasks that AI is already used for at work, from real usage. It is not a forecast of job loss, and a low number means no use seen yet. Source: Anthropic Economic Index.
Skills this job asks for
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About the job
Welcome to Cascades!
At Cascades, we reveal the full potential of materials, people and ideas. Join a team where your expertise and leadership will directly contribute to the growth of our business across North America.
Join Frédérick Beaudry 's team as: VP Sales, Consumer Products | United States.
Your benefits
Because taking care of our people is part of our DNA, you'll have:
A competitive salary and bonus program
Comprehensive group insurance plan
Retirement plan with employer contribution
Employee share purchase plan
Profit sharing program
Telemedicine
Employee and family assistance program
Annual flexible reimbursement program
Flexible work arrangements
The opportunity to have a strategic impact on Cascades' operations in the United States
Develop your talents with us
Reporting to the Vice President of Sales, you will lead sales activities for the Consumer Products sector in the United States.
As a key leader within the sales organization, you will be responsible for executing the sales strategy, achieving growth and profitability objectives, and developing a high-performing sales organization.
You will lead a team of Sales Directors and collaborate closely with Sales, Operations, Supply Chain, Marketing and Finance teams to ensure alignment of business priorities and customer satisfaction.
You will also play a strategic role in diversifying and accelerating growth in the U.S. market by strengthening Cascades' presence with key customers and partners across North America.
***Job Location: United States***
Your responsibilities
Sales Leadership
Lead the sales teams responsible for the U.S. market
Deploy commercial strategies and ensure their effective execution
Ensure the achievement of revenue, profitability, volume and market share objectives
Foster a culture of performance, accountability and collaboration
Engage and develop the talent under your responsibility
Strategic Account Management
Support major commercial negotiations with key retailers and partners
Develop and maintain executive relationships with strategic accounts
Identify growth opportunities with existing and prospective customers
Ensure a high level of customer satisfaction and retention
Sales Performance Management
Establish commercial priorities and ensure rigorous follow-up of results
Analyze market trends, performance indicators and business opportunities
Recommend and implement the actions required to achieve growth and profitability objectives
Actively participate in budget planning and sales forecasting exercises
Team Development
Recruit, develop and engage the leaders under your responsibility
Ensure the development of competencies and succession planning
Promote an environment focused on collaboration, engagement and performance
Cross-Functional Collaboration
Collaborate closely with Operations, Supply Chain, Marketing, Customer Service and Finance teams
Ensure alignment between commercial commitments and operational capabilities
Contribute to the continuous improvement of business processes and commercial practices
Required qualifications
You are a natural fit for the position of VP Sales, Consumer Products | United States if you recognize yourself in the following:
Bachelor's degree in Business Administration, Marketing or a related discipline
12 to 15 years of progressive experience in sales leadership roles
Significant experience in the manufacturing or consumer products sector
Proven experience managing sales teams in the United States
Strong experience with major retailers, key accounts or strategic North American partners
Excellent negotiation and business development skills
Strong understanding of U.S. market dynamics
Demonstrated ability to build and maintain high-level strategic relationships
Engaging leadership style and strong influencing skills
Excellent strategic vision and business acumen
Strong financial acumen
Full proficiency in English, French is a plus
And if you put as much heart into your people skills as you do into your professional skills, we can't wait to meet you!
Apply now and join our team of Cascaders as VP Sales, Consumer Products | United States .
Cascades values diversity and inclusion and will consider all applications fairly.