Vice President of Sales & Marketing

Our client is a rapidly growing, technology-focused consumer goods company in the tech and tech accessories space. They combine innovative technology, compelling products and a strong go-to-market strategy to build a differentiated, scalable, high-growth business.

The Opportunity

We are seeking an exceptional Vice President of Sales and Marketing to lead the company's next phase of growth. This is a strategic, hands-on executive role responsible for accelerating revenue, expanding distribution and building the sales and marketing organization required to scale.

The VP will be a key member of the leadership team and will own both sales and marketing in a B2B environment. The focus is growth through channel and reseller partners, with strong opportunities in education and commercial markets.

We are looking for a proven B2B sales and marketing leader with deep tech or tech accessories consumer goods experience. The right person has built the systems, processes and team that grow revenue, and has the leadership experience to take a growing organization to its next level.

Major Responsibilities

Revenue and go-to-market strategy

Develop and execute the company's sales and marketing strategy across B2B, channel, reseller and strategic partner routes to market.

Build a scalable, repeatable go-to-market model that supports rapid growth.

Identify new revenue opportunities, customers, channels and partnerships, with a focus on education and commercial markets.

Set revenue targets, KPIs and forecasting processes, and drive accountability for results.

Shape pricing, channel and distribution strategies that maximize profitable growth.

Partner with the CEO and leadership team to turn company strategy into measurable revenue.

Channel and reseller growth

Lead the development and expansion of the company's channel and reseller strategy.

Build and manage relationships with resellers, distributors (including Apple), retailers, strategic partners and enterprise customers.

Develop OEM partnerships where they create new revenue opportunities.

Design channel programs, incentives, co-marketing and enablement that drive partner sell-through.

Expand distribution and increase market penetration in education and commercial segments.

Marketing leadership

Own brand, product marketing, demand generation and channel marketing.

Align marketing and sales so campaigns, messaging and partner programs directly support pipeline and revenue.

Build targeted marketing for distinct B2B audiences, including education and commercial buyers.

Use data to measure marketing performance and improve customer acquisition and retention.

Team, systems and processes

Build, lead and scale a high-performing sales and marketing team.

Establish organizational structure, goals, compensation plans, performance metrics and operating rhythms.

Enhance the current systems, processes, CRM and reporting infrastructure required to support significant revenue growth.

Create a culture of accountability, performance, collaboration and continuous improvement.

Recruit, mentor and retain exceptional commercial talent.

Work cross-functionally with product, operations and finance so the company can support growth.

Preferred Qualifications

Strong consumer goods experience in tech or tech accessories.

Proven experience as a sales and marketing leader in a B2B environment.

Channel and reseller experience across both sales and marketing.

Experience selling or marketing into education or commercial markets.

Proven track record of building the systems, processes and team that grow revenue.

Demonstrated success growing a company and materially increasing revenue.

Experience leading and scaling sales and marketing teams.

Ability to develop and execute a comprehensive go-to-market strategy.

Strong commercial, financial, analytical and operational understanding.

Entrepreneurial mindset, able to think strategically while staying hands-on.

Experience building and managing OEM partnerships.

Experience expanding distribution through major resellers, distributors or strategic partners.

Experience navigating rapid growth, organizational change and increasing complexity.

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