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About the job

Smith + Howard (formerly Fahrenheit Advisors) is partnering with Red River Foods in their search for a Global Vice President of Sales to lead global sales strategy and execution across both commodity ingredient sales and commercialization programs. Reporting directly to the CEO, this leader will help professionalize the sales organization, strengthen forecasting and account management discipline, and drive profitable growth across regions and product lines.

About Red River Foods:

For more than 40 years, Red River Foods has been a trusted global supplier of premium ingredients serving the bakery, dairy, confectionery, cereal, and snack food industries. Today, the company represents approximately 25% of the U.S. cashew market and continues to expand its capabilities across ingredients, retail, foodservice, and value-added commercialization.

As a privately held global business, Red River Foods is focused on scalable growth, stronger margins, and building a more disciplined commercial organization. With significant investments in commercialization capabilities and infrastructure, the company is entering an exciting new phase of growth.

This is a unique opportunity to lead two interconnected business models:

Traditional commodity and ingredient sales

Commercialized, value-added retail and food service solutions

The ideal candidate is a strategic, hands-on sales executive who can build structure, improve execution, and lead high-performing teams in a dynamic global environment.

Key Responsibilities:

Global Commercial Leadership

Define and execute a global sales strategy aligned with growth and profitability objectives

Develop and execute a comprehensive commercial strategy integrating sales, marketing, customer segmentation, product positioning, pricing, and profitability goals across regions, channels, and product categories

Identify growth opportunities across products, customers, geographies, and market segments

Develop a long-term global sales growth roadmap

Sales Organization & Performance

Lead and develop a global sales organization of approximately 10 professionals

Build scalable systems, KPIs, reporting structures, and accountability measures

Improve forecasting accuracy, pipeline visibility, pricing discipline, and overall sales execution

Assess organizational capabilities and develop talent across the commercial team

Strategic Account Management

Establish a global strategic account management framework, including:

Account segmentation

Executive relationship mapping

Customer profitability analysis

Annual account planning

Cross-product penetration strategies

Disciplined growth opportunity reviews

Strengthen strategic account management and increase penetration within key global accounts

Cross-Functional Collaboration

Drive collaboration across sales, procurement, operations, finance, and product development teams

Partner with executive leadership to strengthen new product development (NPD) and commercialization processes

Ensure new product opportunities are market-led, customer-validated, operationally feasible, and financially attractive

Market & Growth Strategy

Develop a global market segmentation model to prioritize growth opportunities by:

Geography

Channel

Customer type

Application

Product category

Margin potential

Strategic fit

What We’re Seeking:

10+ years of sales leadership experience within food ingredients, agriculture, commodities, or related industries

Experience operating within complex or commodity-influenced markets

Proven success building structured, high-performing commercial organizations

Strong financial and operational acumen with a focus on margin improvement

Ability to lead experienced teams with credibility, accountability, and emotional intelligence

Global commercial leadership experience preferred

First-Year Priorities:

Assess and strengthen the sales organization structure and processes

Improve forecasting accuracy, pricing discipline, and account planning

Increase penetration within strategic global accounts

Improve coordination across commercial, procurement, and operations teams

Deliver a long-term global sales growth roadmap